2 minute read


by Matt Solomon | Feb 23, 2021 | Tax Season | 0 comments

Almost seventy-years ago, author Earl Nightingale said…

“If you want to be successful watch what everyone else is doing and then do the opposite, the majority is almost always wrong.”

This kind of innovative, out-of-the-box thinking has transformed entire industries.


For example, in the late 1980’s a young real estate agent out of Newmarket, Ontario, Canada was doing business as usual. Back then (as today), real estate agents were taught to cold prospect for business. They made hundreds of daily cold calls by phone and in-person. This is the standard training in the industry.

Craig Proctor followed the industry herd mentality and did as he was told. Despite working long hours and desperately wanting a change, Proctor managed to become the #1 RE/MAX agent worldwide.


But he knew he could not sustain the workload. It was killing him. So, he made a shift that totally changed the industry. He began using inbound marketing to get people to call him. He stopped cold calling altogether and let his ads do all the hard grunt-work.

The result is that he won the coveted #1 RE/MAX agent worldwide title for a second time. He also remained among the top 5 agents in the franchise for years.

The difference is that he personally only worked about 20 hours a week… instead of… the usual 60+ hours. And he consistently sold over 500 homes a year.

One shift. Major impact.


I tell you this story because Proctor did exactly what Earl Nightingale advised.

I suggest it’s time for firm owners in our industry to do the same and…

  • Scrutinize the tired and old model our industry is still promoting.
  • Take a look around at what every other firm owner is doing.
  • And start doing the polar opposite as soon as possible.

Because the “take on as many tax prep clients as you can” model is a recipe for disaster. You are guaranteed to overwork, deal with price-resistant clients, and… in many cases… get paid hardly anything for the effort.

You will face a brutal three months (or longer) of mind-numbing and soul-crushing work. Then you’ll need weeks to recover from the battering.

Is this really what you had in mind when you became an accountant?


The good news is that you can start making the necessary shift right now. The shift I’m talking about is offering premium services that give you a huge return on time invested.

Like making from $3,000 to $15,000 per client… PER MONTH. Totally eliminating the income rollercoaster most firm owners are enduring. And thereby, no longer having to put yourself through the stress and struggle of another awful tax season.

We’ve shown over 10,000 firm owners a simple system that liberated them from repetitive, low-fee tax prep work. We showed them how to replace drudgery with exciting services that truly made a difference in their clients’ lives. In the process, they work less, make more and finally enjoy their profession.

I encourage you to look into this alternative. This option is the opposite of what everyone else is doing. And it’s giving accountants their lives back.


Discover the 5-Step Process Used by the Top 1% of Small and Mid-Size Firms to Earn High-Profit Engagements