5 minute read


Version Release Date: October 12, 2018
Version: 1.0

The Center for Enlightened Business, LLC, a New York Domestic Limited Liability Company (hereinafter “Company”, “We”, or “Us”), values and respects your privacy. This privacy policy has been compiled to better serve those who are concerned with how their personal data is being used online.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal data.

Our privacy policy tells you what personal data and non-personal data we may collect from you, how we collect it, how we protect it, how we may share it, how you can access and change it, and how you can limit our sharing of it. This document also explains certain legal rights that you have with respect to your personal data.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal data.


Non-Personal Data” is all information that is not Personal Data.

Personal Data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal Data is in many ways similar to Personally Identifiable Information (PII) as defined under US federal law. However, Personal Data is broader in scope and covers more data.

Services” refers to all coaching-related services and programs provided by Company in addition to all websites, social media accounts and related software, apps and data owned or operated by Company.

A “User” is someone who uses or accesses the Services.

Topics Covered in Our Privacy Policy:
Information We Collect
Our Use of Cookies
How Your Information Is Used
Retaining and Destroying Your Personal Data
Updating Your Personal Data
Revoking Your Consent for Using Your Personal Data
Protecting the Rights of Third Parties
Links to Other Websites
Protecting Children’s Privacy
Our Email Policy
Our Security Policy
Changes to Our Privacy Policy

Information We Collect

Generally, you control the amount and type of information that you provide to us when using the Services. A detailed list of the Personal Data we collect is included in Appendix 1.

What Happens if you Don’t Give Us Your Personal Data If you do not provide us with the requested Personal Data, we may not be able to provide you with all aspects of the Services.

We collect your Personal Data in the following ways:

Automatic Information

We automatically receive information from your device. This may include information such as your IP address, the type of device, and data about your activity when using the Services.

Account Creation and Online Forms

We collect Personal Data when you create an account or enter information into an online form on the Services. Our Services may use online forms to assist with the creation of a User profile.

Over the Phone

We collect Personal Data when you enroll in the Services or make a payment over the phone.

Collecting Your Location Information

When you use our Services, we may collect and process information about your actual physical location. We use several technologies, like GPS and IP tracking, to determine your location.

Our Use of Cookies

Our Services use cookies. A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites or services. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identify your computer or mobile device.

By agreeing to accept our use of cookies, you are giving us, and third parties we partner with, permission to place, store, and access some or all of these cookies on your device.

We may use cookies for:

  • Identifying the areas of our Services that you have visited
  • Personalizing content that you see on our Services
  • Our Services analytics
  • Remarketing our products or services to you
  • Remembering your preferences, settings, and login details
  • Targeted advertising and serving ads relevant to your interests

Most browsers can be set to disable the use of cookies. However, if you disable cookies, you may not be able to access features on our Services correctly or at all.

How Your Information Is Used

We use the information we receive from you to:

  • Enable you to use the Services
  • Personalize and customize our content
  • Analyze trends and make improvements to our Services
  • Contact you with updates to our Services
  • Resolve problems and disputes
  • Contact you with marketing and advertising that we believe may be of interest to you

Communications and Emails

When we communicate with you about our Services, we will use the email address you provided to us as a User (if you provided us with one). We may also send you emails with promotional information about our Services or offers from us unless you have opted out of receiving such information.

Sharing Information with Third Parties

We do not sell or rent your Personal Data to third parties for marketing purposes. However, for data aggregation purposes we may use your Non-Personal Data, which might be sold to other parties at our discretion. Any such data aggregation would not contain any of your Personal Data. We may provide your Personal Data to third-party service providers we hire to provide services to us. These third-party service providers may include but are not limited to: web analytics companies, payment processors, third-party platforms, advertising networks, data management services, help desk providers, accountants, law firms, auditors and email service providers.

Legally Required Releases of Information

We may be legally required to disclose your Personal Data if such disclosure is (a) required by subpoena, law, or another legal process; (b) necessary to assist law enforcement officials or government enforcement agencies; (c) necessary to investigate violations of or otherwise enforce any binding legal agreements between you and us; (d) necessary to protect us from legal action or claims from third parties, including you and/or other Users; or (e) necessary to protect the legal rights, personal/real property, or personal safety of our Company, Users, employees or third parties.

Disclosures to Successors

If our business is sold or merges in whole or in part with another business that would become responsible for providing the Services to you, we retain the right to transfer your Personal Data to the new business. The new business would retain the right to use your Personal Data according to the terms of this privacy policy as well as to any changes to this privacy policy as instituted by the new business. We also retain the right to transfer your Personal Data if our company files for bankruptcy and some or all of our assets are sold to another individual or business.

Retaining and Destroying Your Personal Data

We retain information that we collect from you (including your Personal Data) only for as long as we need it for legal, business, or tax purposes. Your information may be retained in electronic form, paper form, or a combination of both. When your information is no longer needed, we will destroy, delete, or erase it.

Updating Your Personal Data

You can update your Personal Data using services found on our Services. If no such services exist, you can contact us at info@enlightened.business and we will help you. However, we may keep your Personal Data as needed to enforce our agreements and to comply with any legal obligations.

Revoking Your Consent for Using Your Personal Data

You have the right to revoke your consent for us to use your Personal Data at any time. Such an opt out will not affect disclosures otherwise permitted by law including but not limited to: (i) disclosures to business partners, (ii) disclosures to third-party service providers that provide certain services for our business, such as credit card processing, computer system services, data management services, (iii) disclosures to third parties as necessary to fulfill your requests, (iv) disclosures to governmental agencies or law enforcement departments, or as otherwise required to be made under applicable law, (v) previously completed disclosures to third parties, or (vi) disclosures to third parties in connection with third-party offers you may choose to accept. If you want to revoke your consent for us to use your Personal Data, send us an email with your request to info@enlightened.business.

Protecting the Rights of Third Parties

If any comments or postings you make via or on our Services contain information about third parties, you must make sure you have permission to include that information in your posting. While we are not legally liable for the actions of our Users, we will remove any postings about which we are notified, if such postings are found to violate the privacy or intellectual property rights of others.

Links to Other Websites

Our Services may contain links to other websites. These websites are not under our control and are not subject to our privacy policy. These websites will likely have their own privacy policy. We have no responsibility for these websites and we provide links to these websites solely for your convenience. You acknowledge that your use of and access to these websites and applications are solely at your risk. It is your responsibility to check the privacy policies of these websites and applications to see how they treat your Personal Data.

Protecting Children’s Privacy

We do not knowingly collect or store any Personal Data from children under the age of 13. If you are under 18 years of age you are not authorized to provide us with any Personal Data and should not use or access the Services. If you are a parent or guardian and believe that your child is using our Services, please contact us. Before we remove any information, we may ask for proof of identification to prevent malicious removal of account information. If we discover that a child is accessing our Services, we will delete his/her information within a reasonable period of time. You acknowledge that we do not verify the age of our Users nor do we have any obligation to do so.

Our Email Policy

You can always opt out of receiving further email correspondence from us. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission except in the sale or transfer of our business, or if our company files for bankruptcy.

Our Security Policy

We have built our Services using industry-standard security measures and authentication tools to help protect the security of your Personal Data. Unfortunately, we cannot guarantee against the loss or misuse of your Personal Data or secure data transmission over the Internet because of its nature.

Changes to Our Privacy Policy

We reserve the right to change this privacy policy at any time. If our company decides to change this privacy policy, we will post those changes on our Services so that our Users are always aware of what information we collect, use, and disclose. If at any time, we decide to disclose or use your Personal Data in a method different from that specified at the time it was collected, we will provide advance notice by email sent to the email address you provided to us. Otherwise, we will use and disclose our Users’ Personal Data in agreement with the privacy policy in effect when the information was collected. In all cases, your continued use of the Services after any change to this privacy policy will constitute your acceptance of such change.

Questions About Our Privacy Policy

If you have any questions about our privacy policy, please contact us at info@enlightened.business.

Appendix 1 – Data Collected

Name - Account Information
Postal Address - Profile Information
Email Address - Account Information
Phone Number - Profile Information
Location - Profile Information
Credit Card Information - Payment Processing
Device - Device Information
IP Address - Geo-location
Mobile GPS Coordinates - Geo-location
Site Visit Dates - Log Data
Cookie Data - Log Data
Site Interactions (Clicks, Searches, Pages Viewed) - Log Data